A smart approach to achieving-
the best performance
Wasting time and investing lots of money without a well-established strategy is detrimental to the product. Project owners must ask themselves the following questions :
Hence, product conceptualization first considers the target niche and the problem it has. Then, you need to establish the product’s key value. Finally, decide on the business model that you can afford to sustain.
When the goals are clear, the product is then developed and tested using prototypes.
How does it work?
As with every innovative project, product conceptualization has different stages and spans various expertise fields.
First, you need to understand a project’s reach. A product that is highly successful now can be obsolete in a decade. VCRs and CDs are perfect examples of this.
A strategic long-term vision is very beneficial here. It helps to establish the viability of the product in the current market and the mid-term future. Then, the team needs to use powerful analytics and data collecting tools. By analyzing customer behavior and market needs, you can offer an effective solution through your product.
Based on this data, the next step is a brainstorming process. This is where you can come up with ideas and useful product features. Remember to establish these according to the users’ demands.
Finally, you need to choose the tools and techniques to deliver the required product. According to the complexity, establish different milestones, due dates, and time frames. When the first prototype is on the market, you can use user feedback to improve the product. Thus, you generate a healthy life cycle: research, analysis, application, development, testing, and research again.
The TechVariable Methodology
We can offer effective solutions for product conceptualization and development. This is thanks to our many years of
experience and our dedicated team.
The projects we have worked on have given us the necessary elements, data, and resources.
Our methodology consists of four stages: