Job Details

Senior Content Marketer

Full Time

Guwahati

Experience -

5+ Years

Positions -

01 CTC-

Best In Industry

Job Description

Someone who has superb content creation skills, copywriting and editing skills, deep understanding of sales funnel, research skills, planning skills, SEO skills, data analysis, and technical skills.

Ability to create a variety of media, including blog posts, videos, podcasts, white papers, infographics, e-books, newsletters, and website landing pages.

Roles and Responsibilities

Supervising a team of content writers, ghost writers, and freelance writers and working closely with outside consultants to create and implement the strategy.
Building and managing an editorial calendar that delivers content aligned with the company’s objectives and business goals.
Ensuring all content is on-brand — in terms of style, quality, and tone, optimize the content for search engines and social promotion.
Creating specifications and content appropriate for the brand’s customer personas.
Strategising content pillars and sub pillars, repurposing content.
Developing editorial strategy, so content is consistent across all delivery platforms.
Conducting periodic content audits.
Tracking and calculating content ROI.
Ensuring that content strategy meets business objectives.
Managing and analyzing content marketing campaigns to evaluate performance.
Updating copy on company web pages and creating new ones.
Researching and monitoring news in the field to learn about popular topics and trends.
Writing and sharing social media posts and captions.
Working closely with SEO people, conducting content and keyword research, and discussing priorities of company targets to perform lead generation strategies.
Strategising and implementing internal communications.

Required Skills

Must have Experienced:

Experience with a B2B IT/software company

Minimum experience of 5 years in a full-time job.

Experience working with agency partners to develop world-class marketing campaigns, agency experience a plus.

Content presentation skills – you should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions.
Content delivery skills – you determine the best distribution channel to deliver content to your audience.
You should have experience in handling and strategizing marketing campaigns.
Content monetization skills – as a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue.
Multitasking and organizational skills – you will have to handle several types of projects and people regularly
Editorial competency – you will conduct thorough audits to determine what content should be kept, edited, rewritten, and more
Should possess the art of conducting interviews.
Solid foundation of Marketing automation tools and usage
Extensive experience in email marketing

Knowledge and skillsets:

Data Analysis: Proficiency with Google Analytics and social media analytics.
Technical Skills: Knowledge of WordPress, Content Management Systems, and No-Code platforms like Webflow, Airtable, Zapier, and Integromat.

SEO skills: