Five key Product Strategies that determine success of Healthcare Apps


Most healthcare App builders begin with a technological idea to solve a critical problem for users. They are driven by the huge market opportunity, the heady growth seen in the market, and the huge investor interest. Being focused on cashing on the opportunity is like putting the cart before the horse. Instead, the user need should be seen as the origin, and a feasible technological solution design which could be possibly an App should be the solution.

This whitepaper shall explore and identify five product design and development strategic considerations for healthcare apps that if done right would result in high user acceptance, satisfaction, and recommendation – resulting in a high NPS.

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